![]() Ton: 'We need to touch the emotions to make people excited, but we are not there yet. There is only a small part of the community that know about quantum technology and think that it is hyped.' Panel discussion Carlo BeenakkerĪll four panellists think that there is no quantum technology hype, but for very different reasons.ĭeborah: 'Not a lot of people know about quantum technology, it's only a small community. ![]() Once the research is performed and a paper appears, there is not really hype anymore. When does something stop to be a hype? In grant applications, we see a lot of hype, as researchers need to excite and be convincing that they should receive funding. Think about what could we achieve by opening up quantum futures for wider discussions? Do we need hype to do this exercise? Can we think about quantum and additional perspectives, to reach a more diverse audience? Can we choose not to use hype anymore? Is it good or bad? Maybe we need to move away from it. By convening new conversations, where hype can be used as invitation. They felt pressure to deliver due to previous hype.Ģ. Use recalibration, to avoid disappointments.Īs an example, researchers in quantum sensing noted that they are being more careful not to promise too much due to previous hype of quantum computing. By engaging in promise-requirement cycles. More recently in quantum, we're moving towards the idea of: "We're building this technology before we understand it" and "we've decided it's worth building".'Īccording to Roberson, there are two ways in which we can use hype in a 'good' way:ġ. Roberson: 'Gerard Milburn was the first who coined the term "quantum technology" in 1997. Therefore, it could very well be a self-fulling prophecy, as it identifies expectations and motivates change. People decide to communicate about one topic over another, to gain and maintain support and set priorities. Another definition is the exaggeration of benefits and an understating of the risks. ![]() For example, it could be defined as simplified, sensationalised stories to the public. First, there had to be consensus about the definition of hype: a broad term that can be defined in many ways. The day started off with the keynote lecture by science communicator and social scientists doctor Tara Roberson. Keynote lecture Tara Roberson: Can and should we use hype for quantum? ![]() This workshop was organised by Julia Cramer, Joris van Hoboken, Pieter Vermaas and Sanne Romp. ![]()
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