![]() ![]() ![]() One powerful such ad source is made through direct deals. Online publishers, regardless of their type of available inventory, need some ad sources. A best HTML5 online video player has Google IMA integration So, if publishers want to tap in this adjacent source of ads they still need a video player that knows how to “handle” VAST, VPAID responses. It’s something to do with “viewability”.īut, outstream ads are still VAST, VPAID complaint. īesides the huge benefit of opening up all types of inventory to video ads, outstream formats have an even higher CTR rate and CPM. But, unlike instream ads, they are not limited to video inventory only. Since the emerging of the new outstream ads formats, everybody can run video ad campaigns. A best HTML5 online video player supports outstream ads formats What about editorial content? Are things changing lately? Yes, but…there is a “ but”. So, all online video publishers who want to monetize inventory through ads need a VAST/VPAID compliant video player. Īnyhow, most if not all video ads out there are VAST/VPAID complaint. The industry calls this serving instream ads. Most widely-known model for video publishers to serve ads is to put pre-rolls against their content. All quite good incentives to monetize publishers’ inventory with video ads. So, naturally, it has better engagement, better CTAs and higher CPMs. Still, video was and still is the most compelling way to tell a story. A best HTML5 online video player is VAST/VPAID compliant As it were, video publishers could monetize their content with display ads, but editorial publishers could not run video ads because they didn’t have video content to “place” the ads against. Well, online publishing was, mainly, divided in video publishers and text-based publishers (I’ll refer to them as editorial, although they can also be: photos, games, apps, etc). And since few of them have extra-revenue models such as subscriptions, and, because the internet loves free content, ads remain a primary go-to revenue stream for online publishers everywhere. Simply put, because online publishers make money from showing ads. So why should publishers have their eyes set on these features, anyway? We’ll cover: CDN cost reduction, low-latency, multiple ad serving competition models, VAST, VPAID, Google IMA compliance, outstream ads support, etc. ![]() This article shows how the best HTML5 online video player for video ads monetization can really help online publishers. ![]()
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